Monthly Archives: June 2016

What Can “Life Time Guaranteed” Advertisement Claim Legally Guarantee?

When you open your television, walk by a bus station or come across any other media, it is more than often to see advertisement pop up to claim that their product or service are “life time guaranteed” in certain respects. This is especially the case when the products are pretty long lasting such as renovation / decoration products or white household electronic products.

In most cases, alongside the eye catching advertisement claim slogan, there will be some explanations / disclaimer printed in a way much smaller font (probably because the advertisement claim is reviewed by the in house legal department before issuance?)